What happens when a homeowner asks for a price on your site. The job, the ZIP code, photos and an instant ballpark, then the lead in your own WordPress admin.
Someone lands on your site at nine at night and fills in the quote form — what the job is, roughly how big, when they need it, their ZIP code, and photos of the actual work. They get an instant ballpark from rates you set, so they are not left waiting on a promise to call back.