Can a Wix site rank for local searches at all?

Yes, a Wix site can rank, especially in a thin market. The problem shows up in competitive DMV trades where you need many service-area pages, custom schema, and speed that a closed builder will not let you push as far.

Is WordPress harder to set up than Squarespace?

The first setup takes a bit more effort. After that, plugins like Livable Forms for WordPress and Livable Local handle the heavy work, and you gain control that a closed builder never gives you.

Do I have to be technical to run WordPress?

No. Once it is set up with the right plugins, day to day editing is point and click. The technical depth is there when you want it, not forced on you for normal updates.

WordPress vs Wix in Local Search for Contractors

See why DMV contractors on WordPress out-rank Wix and Squarespace sites in local search, and what control of your SEO actually buys you.