Is markup or margin better to price with?

Price with markup if that is your habit, but always check the resulting margin. The margin is what actually lands in your pocket.

What margin should a contractor aim for?

It varies by trade and overhead, but many residential contractors target a gross margin in the 30 to 50 percent range to cover overhead and leave net profit.

How do I keep margins consistent across jobs?

Use the same markup or margin formula in your estimate every time instead of pricing each job from memory.

Markup vs Margin for Contractors (With the Simple Math)

Confusing markup with margin quietly costs contractors thousands. Here is the simple math, the difference, and how to price every job for the profit you actually want.